The Board of the Rotary Club of Belleville wanted to hear from their membership as part of a review of the Club and its activities as it heads into the
next 100 years of its existence. The Board wishes to co-create with its members a refreshed Rotary Club of Belleville – one that attracts new members and operates in ways that align with the ways in which the Club serves Belleville as well as Rotary’s seven areas of focus.
next 100 years of its existence. The Board wishes to co-create with its members a refreshed Rotary Club of Belleville – one that attracts new members and operates in ways that align with the ways in which the Club serves Belleville as well as Rotary’s seven areas of focus.
The Board enlisted the support of People Minded Business (PMB) partners, Paul Fleming, and Janeen Halliwell (members of Rotary) to develop an e-survey for the purpose of gathering insights into what matters most to the Club’s current members about their involvement with Belleville Club.The survey launched on January 6, 2023 and closed on February 13, 2023. 56 of 96 members completed the survey representing almost 60% of membership (uncommonly high for surveys).
Not only were the overall response rates high, but each ‘Years of Service’ group had over a 50% response rate which provides a good and accurate reflection of member’s views. Respondents also represented a good mix of ages:
- 7.1% under 40 years
- 17.9% 40 - 49 years
- 21.4% 50 - 59 years
- 14.3% 60 - 69 years
- 28.6% 70 - 79 years
- 8.9% 80+ years
Looking at these two elements together shows that there is a correlation between a person’s age and years of service, with most newer people (<5 years of service) tending to be younger than older members (20+ years of service).
What matters most to Club members was consistent across all age and years of service groups -- giving back (Belleville was mentioned consistently with some international mentions), socializing, engaging and enjoyable activities.
For each of the seven questions on the survey, PMB looked at the responses for major themes in the data. There are seven themes identified as a result of the survey and these will be drilled down at the working session on May 3rd at Sans Souci. The themes are:
- It's Time to Change
- Recruiting New Members
- Engaging existing members
- Meetings, less formal, more fun
- Satellite Club and Core Club integration
- Focus and clarity
- Awareness (public image)
President Elect Peter Malone is looking for the voice of the membership to be loud and clear on May 3rd and from those discussions, actionable items will be identified, driven by the seven themes. The partners of People Minded Business, Paul Fleming and Janeen Halliwell, fellow Rotarians, will be at the May 3rd session and are looking forward to continuing the very positive momentum that has already been predominant through the survey.